Packaging Copy • Naming • Creative... •
Packaging Copy • Naming • Creative... •
Dream Packaging for Barbie Dream Besties Dolls: The first wave of this core fashion doll assortment won a 2025 Package Design Award from GDUSA. Below are the Skate Party core dolls with domestic and 4LB back of package displayed.
Simple but Not Basic Packaging for You Create Barbie Basics Dolls: Packaging for this Barbie Signature line of dolls shares a look and messaging across various products, such as the single dolls and larger kits. A new way to play that allows consumers to customize the dolls more than ever by switching heads and hair, the line made Time magazine’s list of the 2025 Best Inventions in the Toy and Play category and was named a finalist for the Toy Foundation’s Creative Toy of the Year award.
Minimal Words for Maximum Languages on Packaging for the Barbie Careers Donut Shop Playset: To streamline production for multiple translations, this package uses as few words as possible, relying more on images to communicate contents and play.
